Franchise networks
Understand where your brand narrative changes between head office, franchisees and their teams, and where to focus the conversation.
Discuss your franchise networkEach franchisee
Their team
Head office provides the mission, vision, brand promise and pillars, adds its locations and prepares invitations. This gives every location a shared reference for the diagnostic.
Each franchisee enters with their location’s access code and completes their own questionnaire. Their answers describe how they understand the brand and translate it into their location’s priorities.
The questionnaire link is shared with each location’s team. People answer in their own words about the narrative they receive and their day-to-day experience. The team link can be shared before the franchisee finishes.
The consultant runs the analysis for the locations and prepares the Network Report. The findings help head office and franchisees identify gaps and choose which conversations and interventions to prioritize.
Two distinct comparisons: the franchisee’s perspective against the brand foundations, and the team’s perspective against the franchisee’s. The report presents available GAP results, findings and priorities for that location, on screen and as a PDF.
Each franchisee can access their own unit’s report. Head office can consult the shared reports of its units.
A consolidated view of the network’s available results, participation and priority gaps. It helps head office see shared difficulties and differences between locations, with response coverage shown to help interpret the results.
Head office has access to its Network Report. Franchisees do not gain access to other locations’ reports.
Scores are expressed as GAP magnitudes from 0 to 100: a higher value means a wider gap. Reports show participation and available evidence; missing information is not turned into a score.
The brand’s mission, vision, origin, promise, pillars and differentiation; its current initiative and planning horizon; its main competitors and external messages; plus a list of locations and franchisee contacts. Existing brand guidelines can cover much of this starting material. The consultant helps prepare the setup.
The platform prepares access details for each franchisee and a questionnaire link for each team. You copy those details and share them through your usual channels. Team members do not need to create an account.
Head office can consult the Network Report and its units’ shared reports. Each franchisee can consult their own unit. Completing a team questionnaire does not give someone access to reports. The consultant retains a separate, private review.
The consultant can review team responses, but their written answers and quotations are not attributed to a person or role in shared reports. A numerical result for a team role with one person requires their optional permission. They can withdraw it from the survey in the same browser for future views and downloads; PDFs already downloaded remain unchanged.
Yes. The same team link offers English and Spanish. Each person can choose their language; the report is prepared in the language selected for the organization.
We get in touch to understand your franchise network and agree on the next steps. Leaving your details does not start questionnaires or generate an analysis.
Tell us a little about your organization. We’ll be in touch to discuss Morellius.